Culture Matters When Grocery Shopping

Did you know what you buy at the market is influenced by your heritage?

We all love cheap healthy meals, but your food radar in the supermarket may depend on your heritage. Nielsen researchers say growing up in a certain culture affects your preferences.

1. Meat and seafood

African American, Hispanic and Asian consumers buy more of these mealtime favorites. Asians lean more heavily to fish and African Americans hit the meat counter more.

Related: Why You Should Shop at a Farmers’ Market

2. Fruits and veggies

Asian and Hispanic shoppers spend more of their budget in the produce aisles. Asians invest in green beans, sprouts and other veggies. While hispanics toss more fresh fruit in their carts. African American shoppers often stick to produce beverages, like juices.

3. Deli

The deli counter appeals to all ethnicities. White-non hispanics order products from all different cultures. Hispanics love their own specialty cheeses and Asians tock up on specialty meats and cheeses.

Related: The Fastest Growing Food Trend: How Healthy Is It?


About the author

Danielle Fernandez

Danielle is the Co-Executive Editor of KnowMore. She has a passion for writing and creating engaging content and aspires to be a top producer in her field. A proud University of Florida alumni, Danielle is the example of why internships matter. She began her production career as an intern with KnowMore back in 2013, and worked her way up after graduating and joining the team full-time.