Are millennials the ‘most health-conscious generation ever’?
According to a new report put out by the Halo Group, the answer is yes; 8 in 10 millennials say it’s important to eat healthy. They also believe it’s ok to indulge occasionally.
When it comes to learning more about what they eat:
- 65% of millennials turn to nutritionists.
- 58% turn to highly trained and accredited dietitians
- 57% turn to family and friends to get the low-down
- 54% check in with a personal trainer and 26% research packaging claims
Also, 24% of millennials use health apps to keep themselves in check. Besides health-conscious trends, the report also looks into what food is to millennials. Turns out it is much more than just filling the gut!
According to the report: “eating has a sense of adventure…there are always new foods to try and ways to mix and match flavors!”
They also tend to see food as a great opportunity to socialize and bond.