Natural Flavors and Colors Will Cost You More

Would you pay more for food with natural flavors and colors?

According to a new survey, 88% of people would open their wallets wider for the real stuff. Paying on average 70 cents more for a naturally-flavored milk drink.

The food & beverage industry has jumped on the trend. Kraft, Nestle, Panera & Subway are removing several artificial additives and using color sources from:

  • Fruit
  • Spices
  • Vegetable juices

But when buying food it’s important to read labels and look our for claims like “no colors from artificial sources”.  Since the FDA considers any type of added color to be artificial, even from natural sources.

Related: The Fastest Growing Food Trend: How Healthy Is It?


About the author

Danielle Fernandez

Danielle is the Co-Executive Editor of KnowMore. She has a passion for writing and creating engaging content and aspires to be a top producer in her field. A proud University of Florida alumni, Danielle is the example of why internships matter. She began her production career as an intern with KnowMore back in 2013, and worked her way up after graduating and joining the team full-time.