Millennials: The Most Organic Generation

Millennials: we love a great Insta-post, those Snapchat filters and apparently we also love eating organic food.

That’s’ right! According to a survey from the Organic Trade Association, more than half of organic shoppers are parents ages 18 to 34 years old. In fact, we are more likely to consider the organic label to be “trustworthy, credible, reliable & relevant.”

Related: Get Your Facts Upfront

But it’s important you understand the 4 different types of organic labels, before you go crazy trying to keep up with this trend.

If a product is labeled:

  • Just “organic”… Surprise! It only has to be 95% organic.
  • “Made with organic ingredients” means it has to be 70% organic.
  • “Containing organic ingredients” means it only has to be 50% organic.

So if being completely organic is your thing, make sure you only buy foods that say “100% organic” the next time you hit the supermarket. Even best if you can find cheap healthy meals with the right label. If not your food could have been treated with synthetic pesticides. No bueno!

Related: The Fastest Growing Food Trend: How Healthy Is It?


About the author

Danielle Fernandez

Danielle is the Co-Executive Editor of KnowMore. She has a passion for writing and creating engaging content and aspires to be a top producer in her field. A proud University of Florida alumni, Danielle is the example of why internships matter. She began her production career as an intern with KnowMore back in 2013, and worked her way up after graduating and joining the team full-time.

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