Is looking down at your whole foods receipt one of the most painful parts of your week?
Maybe it doesn’t have to be! A group of researchers at Ohio State University ran a series of experiments to find out how the price of food influences assumptions about nutritious quality. They found that when asked to compare different food products, consumers consistently thought the pricier choice was the healthier one, and the healthier choice was the pricier one.
These findings point to an “expensive-equals-healthy bias” that could be working against you. For example, lentils have protein and fiber levels similar to those of quinoa, and brussel sprouts may be better for you than kale. These products are cheaper, but not nearly as fashionable or trendy .“Organic food and gluten-free products are more expensive,” the study states, “but healthy foods do not have to be.”
So if you’re trying to get more of a healthy bang for your buck; remember that at the end of the day it’s about the facts, not the hype!