Oxford researchers are partnering up with a British supermarket chain to help redesign grocery stores in a way that will encourage customers to buy less meat and more veggie products. Launching this week, the project will be tested at various locations.
The redesign includes some interesting changes.
Shoppers will be offered veggie alternatives right next to meat products, on the same shelf. And they’ll earn loyalty points for buying vegetarian products. Special recipe cards will also be made available throughout the stores. It’ll be a five year project to gather research on what works and what doesn’t when it comes to in-store marketing and health initiatives.