Supermarket Design Encourages You To Eat Veggies

Oxford researchers are partnering up with a British supermarket chain to help redesign grocery stores in a way that will encourage customers to buy less meat and more veggie products. Launching this week, the project will be tested at various locations.

The redesign includes some interesting changes.

Shoppers will be offered veggie alternatives right next to meat products, on the same shelf. And they’ll earn loyalty points for buying vegetarian products. Special recipe cards will also be made available throughout the stores. It’ll be a five year project to gather research on what works and what doesn’t when it comes to in-store marketing and health initiatives.

Related: Switching Prescriptions For Healthy Foods


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Victor Rivas

Victor is our Senior Producer and Editor. He is a film, soccer and literature junkie with a real passion for storytelling. Formally trained with a Bachelor of Fine Arts in Film and Digital Production and throughout his time in the industry has offered his know-how and talent to companies ranging from network giants like MTV Networks and Telemundo to independent production companies. Besides his work in media, he is a published soccer analyst/connoisseur, as well as a fiction writer.